Blog NbD

Stop Managing Difficult People. Start Managing the Conversation.

Hugo McIntosh

10/6/2025

Why your reactions matter more than their behavior

Reading Time: 5 minutes

Key Takeaways

  • Labeling someone as "difficult" limits your ability to negotiate effectively.

  • Understanding context improves outcomes and reduces frustration.

  • Most conflicts are fueled by assumptions, not facts.

  • Curiosity opens doors that confrontation closes.

  • Self-awareness is a powerful lever in negotiation.

Difficult people are not the problem

Every workplace has them: the inflexible boss, the disruptive team member, the rude client. They frustrate, delay, or derail progress. The instinct is to push back, complain, or retreat. But in negotiation, this reaction is costly.

Treating people as problems to fix misses the point. The real work lies in managing the interaction, not the individual. Instead of asking, “Why are they so difficult?” ask, “How am I contributing to this dynamic?” That question changes everything.

Shift the lens: from blame to context

A behavior that seems irrational may be completely logical in another context. Before you judge, understand.

Practical tip:

In your next tough interaction, ask: “What might be driving their behavior that I don’t see?” Then listen more than you speak.

A finance lead who resists approving budget increases might not be stingy: they may be under pressure to hit quarterly targets. A colleague who keeps missing meetings might be covering for a team member who’s resigned. These insights shift the conversation from friction to problem-solving.

This is where a flexible negotiation framework helps. A good framework encourages you to diagnose the relationship and the problem before diving into solutions. It reduces emotional reactivity and creates space for joint problem-solving.

Stop assuming. Start testing your story.

We make snap judgments: lazy, careless, controlling. These labels become self-fulfilling. They also block us from negotiating creatively.

Practical tip:

When you feel yourself labeling someone, pause. Replace judgment with a question. “Is there another story that could explain this?”

Once, during a cross-functional project, a product manager kept rejecting proposals without explanation. My team labeled him “arrogant.” After a direct but respectful conversation, we learned his team was facing technical debt that made our ideas unfeasible. Once we knew, we could adapt.

The result? Faster cycles, better collaboration, and zero drama.

This is a test of negotiability: the capacity of both sides to shift, adapt, and engage constructively. It is not just about the issue itself, but whether the relationship allows space to explore alternatives.

Use curiosity as a negotiation tool

Curiosity is not soft. It is strategic.

Instead of reacting defensively, ask: “What’s most important to you in this situation?” This question moves people from posturing to priorities. You’ll uncover constraints, pressures, and hidden interests that can lead to creative solutions.

Practical tip:

Use these three prompts to unlock stalled discussions:

  • “Help me understand what success looks like for you here.”

  • “What’s the biggest risk you’re trying to avoid?”

  • “If this were easy, what would it look like?”

In one case, a procurement manager kept rejecting fair proposals. Rather than push harder, we asked what success meant for them. They were judged not only on savings but also on supplier stability. That led us to restructure the deal for long-term reliability, not just price. We got the contract.

This aligns with the principles of principled negotiation: focus on interests, not positions; separate people from the problem; and insist on objective criteria. These tactics reduce defensiveness and promote collaboration, especially in long-term relationships.

When the mirror matters most

Self-awareness is the least used skill in negotiation—and the most powerful. How you show up affects how others respond.

Practical tip:

Before any challenging interaction, run a short diagnostic:

  • Am I trying to prove I’m right, or trying to solve the problem?

  • What emotion am I bringing into this room?

  • How might my tone, timing, or tactics be escalating the issue?

In practice, small changes have large effects. Slowing your pace. Lowering your voice. Replacing “Why didn’t you…?” with “What was your thinking behind…?” These moves reduce defensiveness and raise collaboration.

Negotiate the relationship, not just the deal

Many professionals focus on the transaction: the terms, the timelines, the targets. But every deal is embedded in a relationship. Managing that relationship is just as important as managing the numbers.

If a stakeholder becomes resistant or aggressive, it’s often a signal: trust has eroded, needs are unclear, or the process feels unfair. Fixing the process can fix the person.

Final Thought

The most effective negotiators don’t fix people. They fix the conversation. When you lead with curiosity, context, and self-awareness, the so-called difficult person often becomes your most valuable partner.